Daniel W Fletcher

Taking inspiration from DWFs collcetion from TV show Next In Fashion, creating a campaign to capitalise on the collection, making it work within the context of the brand outside the TV show. Producing a short magazine showcasing the new collection, imagery includes a set of what would be seen in an old fashion high school prom, including photos that were shot on a old-school polaroid camera. Alongside the magazine is a mockup prom night poster, enhancing the prom night aspect of the collection as well as a short promotional video created with snippets of Fletcher's video of the collection collaged with real footage from 1970s high schools.